The Russian Roulette piece was a "Fashion product viral" or a web commercial. "Russian Roulette" allowed Northern Box to step outside comfort zones due to it being a first attempt at a fashion based production. As per Northern Box nature, we took the challenge head on to deliver what has resulted in a great advertisement piece. The short commercial type video is based around a line of accessories created by fashion designer Toni Thornton.
The art direction was key to strike the visual that the client wanted to achieve on set. Using Tea Lights and other candles, the rich warm flicker produced a stunning and dramatic lighting feature to the subjects.
